The acquisition of the Romanian software development house, CodeWizards, is the first step on the road to international growth and development. WirTek are going for the yellow jersey when it comes to development of software for the telecommunications sector.
WirTek, a software development house located in North Jutland specializing in developing embedded software, applications, and infrastructure for wireless communication within the telecommunications sector, have now seriously got their plans for becoming the global leader going. In addition to the acquisition of the Romanian company, CodeWizards, and their plans for opening sales offices in Europe, WirTek have intensified their strategy for the future even further.
”We have made two very important decisions that will affect the way in which we will be running our business in the future. We have narrowed down our focus, and are now only aiming at one business area, namely the telecommunications sector. Here we possess an in-depth knowledge that many of our competitors lack, and we want to make the most of this situation. At the same time, we are looking geographically outwards and are aiming at becoming the leader within our field.”, says Mr. Michael Aaen, CEO, WirTek.
Success with flexible collaboration model
The market for international outsourcing is in rapid growth, and WirTek have already received their first inquiries regarding their collaboration model, which makes insourcing as well as various types of outsourcing possible. And while prices in the traditional offshore countries, such as India, are increasing, more and more are looking towards Eastern European developers, who apart from being technically competent often possess strong project manager skills. Furthermore, the cultural and time zone differences are much less pronounced and their competencies in English are very high. Qualities on which WirTek have put much emphasis in the acquisition of the Romanian company, CodeWizards.
Michael Aaen, the Managing Director of WirTek (to the left) and Nicolae Tuns from CodeWizards
High quality and best possible time-to-market
WirTek are now in a position where they can compete in terms of prices with the software development houses from low-price countries and they will at the same time be able to provide the customers with added value by shielding them from the complexity of offshore outsourcing. Proximity to the customer and in-depth knowledge of the telecommunications sector are still important collaboration parameters.
”The rapid development within the telecommunications sector means that time-to-market is the decisive factor for our customers. Many are looking for offshore possibilities but are afraid that the long distance together with the cultural and language differences will hinder efficiency and quality – and then not much is gained by looking outwards. In Denmark as well as in Romania, WirTek guarantee in-depth knowledge of the telecommunications sector and at the same time we are able to compose the exact collaboration model that fits the complexity of the task in hand.”, says Michael Aaen, CEO, WirTek.
Anticipating vast growth
During the past financial year, WirTek have experienced an increase of sales of 41% and a solid bottom line. WirTek want to exploit the favorable market conditions and have thus initiated a large investment for carrying through the company’s internationalization plan. WirTek are convinced that their new internationalization strategy will bear fruit from the next financial year with annual growth rates of more than 30% in the course of the next 4–5 years.
WirTek are expecting that the increase in turnover within the same number of years will bring about a strong increase in the number of employees in Romania as well as in Western Europe. The establishment of a sales and project department in Germany, where almost 10% of WirTek’s turnover already lies, will be initiated in 2006, closely followed by additional departments at carefully selected places in Western Europe.
For further information contact: Mr. Michael Aaen, CEO, WirTek, +45 2529 7575
Wirtek A/S is a Danish consultancy services company with strong competences in outsourcing of software development product testing services. We provide our customers with flexible services of high quality at competitive prices from our Development and Test Center in Romania. Our competencies include web-based solutions and portals, mobile solutions as well as embedded systems. Wirtek focuses on building long-term customer partnerships and a win-win relation that creates added value for our customers.