RetailTech Evolution

Engineering Seamless Retail Software Solutions & Driving Growth

Our Key Focus Areas:

E-commerce Platforms
& Omnichannel Integration

Advanced POS Systems for
Retail & In-store Digitalisation

Retail IoT Solutions, Logistics-
& Smart Store Technologies

The Digital Hurdles in Retail:

Today's retail leaders face relentless pressure. You're grappling with:

Fragmented Systems: Siloed data and legacy tech stifling a unified customer view and innovation.
Omnichannel Disconnects: Inconsistent experiences eroding loyalty across online, in-store, and mobile.
Scalability & Security: Battling peak demand bottlenecks and rising threats to payment/customer data.
Speed to Market: The urgent need for rapid feature deployment outstripping internal capacity.

Wirtek's Agile Approach to Retail Software:

Wirtek provides flexible, expert-led software development teams and software solutions. We integrate seamlessly to overcome these specific retail challenges, delivering:

Accelerated Innovation:

Rapid deployment of features and platforms, keeping you ahead.

In-Store Energy Savings:

Monitor, control and automate your electricity, heating/cooling and water consumption, saving significantly on your consumption charges.

Unified Customer Journeys:

Cohesive omnichannel and mobile solutions that build lasting loyalty.

Resilient Operations:

Robust POS systems, e-commerce, and logistics/supply-chain software for peak performance and secure data.

Enhanced Security & Compliance:

Fortified systems protecting sensitive information, including advanced retail IoT solutions.

What they say

You are a Ferrari’ is a slogan that we use internally several times a day. What it means to us is ‘You decide yourself what is good for the organization and go for it. You are the expert. You are the executor and you are the final boss of your role

Steven Bakker, New Black

CEO & Co-founder

We’ve accelerated the rollout and implementation of energy- and electricity-saving initiatives, which are helping us reduce our electricity consumption - and with it, both the bill, and our CO₂ footprint.

Henrik Vinther Olesen, Salling Group

VP Sustainability & Communication

Challenges in RetailTech

AI-driven personalisation & AI Ethics
Is booming, but raises concerns about how customer data is collected, stored and used. General lack of datasecurity and regulatory compliance

Integration with Legacy Systems
May still rely on outdated infrastructure. Integrating smart tech with legacy is complex and can be costly without knowhow

Lack of tech expertise
Hard talent competition, High salaries, Limited expert & talent pool, Innovation struggles, Scalability issues, Remote work challenges, Go-to-market pressure

Fragmented Omnichannel Experience
Customers expect seamless transition between online, mobile & In-store. Data silos and inconsistent UX still plague retailers

Tech evolution we do in 2025

IoT & Real Time Inventory
Energy consumption control and automation (electricity, heat/cool), Smart shelves, RFID tags, and IoT sensors for real-time stock tracking plus display automation to reduce waste, prevent stockout and enhance supply chain visibility

Artificial Intelligence & Machine Learning
Hyber-personalised shopping, Monitoring, Predictions, Automation, Trading, Transactions

Cloud & No-Code platform
Transform business faster with low TCO utilising a highly scalable, secure and agnostic platform

Wirtek - Tech woman

Did you know?

60% of retail businesses are planning to increase their AI investments (Source: RetailTouchPoints.com)
50% of retailers have experienced security breaches in the past year (Source: wifitalents.com)
8,05% Compound Annual Growth Rate in e-commerce sales and projected to account for 15% in 2029 (Source: modorintelligence.com)

Microsoft Certified

Source: HGinsights.com

Supporting Digital Product Teams

Where are you?

Legacy Systems Slowing Innovation:
Outdated POS, inventory and ERP systems make upgrades difficult and time-to-market too slow.
UX & Ethics Complexity Across Channels:
Consumer expectations change faster than platforms can adapt - creating friction in loyalty, checkout and personalization.
Data Silos & Limited Real-Time Insight:
Disconnected systems prevent product teams from accessing timely insights, leading to misaligned decisions.
Pressure to Deliver Across Multiple Touchpoints:
From kiosks to apps to stock sensors-teams juggle too many endpoints with too little bandwidth.
Talent Gaps and Velocity Constraints:
In-house teams lack scalable support for experimentation, prototyping, and sustained sprint momentum.

What Wirtek Delivers for RetailTech!

Modular Retail Platforms for Loyalty & POS:
Built to evolve with your customers - supporting checkout, rewards and location-specific flows.
UX-Focused Upgrades for Legacy Interfaces:
We modernise existing systems without disrupting operations - bringing clarity and speed to the user journey.
Middleware & API Development Across Channels:
We connect fragmented platforms—sensor data, apps, CMS, ERP - into unified workflows.
Agile DevOps & Fast Feature Rollouts:
CI/CD pipelines and testing cycles tuned for retail delivery rhythms - no lag, no guesswork.
Specific Software Product Engineers:
Embedded in Your Team Sprint-ready developers with platform awareness - supporting loyalty mechanics, inventory logic, and checkout UX.
Flexible Engagement Formats:
Short-term feature sprints or long-term co-managed pods - adapted to your roadmap and experimentation pace.

What we can do for you

Wirtek provides elite IT specialists, industry specific engineers, software developers, and domain experts for short-term projects or dedicated long-term needs. We work with clients at any project stage designed to bridge the gap between technical challenges and team scalability, ensuring flexibility and innovation.

Custom Software Development Services

Software Product engineering & Development
Scalable System Architecture & End-to-End Design
Low-Code Development for Rapid Deployment
Legacy System Modernization & Seamless Integration
Product Optimisation: Testing & Re-Engineering Services
Proprietary Product Maintenance & Lifecycle Continuity
AI/ML Solutions for Predictive Insights & Automation
Cross-Platform Expertise: Desktop, Mobile, Cloud, and Enterprise Systems (ERP & CRM)

Find out more

R&D, Quality Assurance & Testing

Prototype/MVP design & Architecture
Software QA engineering
Functional, Compliance & Security Testing
Test Automation & Performance Optimisation
Technical writing for complex systems
Simulation and Modeling for edge cases
Release Validation & Resilience Assurance
CI/CD for Agile RetailTech Delivery
Security Testing & Cybersecurity

Find out more

Done for you or Done with you

Whether you are starting from scratch, engineering existing products or working on legacy environment, the Why, What, How is the backbone from vision, idea, design and development to QA, testing and launch of your product.

We bring you the right skilled talents to the table at the right time as we found that there is no one-size-fits-all approach that works. We work encapsulated and remote from our Development, Test & Excellence Centres in
Romania | Portugal | Denmark

Short-Term Projects

Suitable for smaller projects, conceptualizing, MVP, prototyping, need for extra professional hands-on deck, or try-out collaboration with Wirtek.
We assign the team members to work under your project control in collaboration with your in-house team
Team-Size: Flexible scale-up/down; Typically, 1-5 assignees
Time duration: Commitment of 6-9 months, depending on the project requirements
Cost: Blended package in a monthly subscription

Dedicated long-term Teams

Long-term co-managed tech talents working remote seamlessly with your in-house team
We match your project needs by handpicking, recruiting, and hiring tech talents who work exclusively and autonomously as a unit under your command
Team Size: Flexible scale-up/down; Typically, 5-12 assignees
Time duration: Commitment of 9+ months, depending on project requirements
Cost: Monthly subscription per tech assignee
BOT: Build - Operate - Transfer model option available

Wirtek Who ?

Wirtek was established in 2001
as a spin-off from
nokia-e1611115306526

Wirtek is public listed

and traded on

Wirtek are 223 employees. Development and Test Centers in Denmark, Romania & Portugal

Contact us for more

Andre Jensen
Growth Specialists & Business Development Manager

Niels Erik Wøhlk
CRO

Achievements

What we’ve accomplished together

20+

years of experience in the IT industry

AAA

credit rating awarded

6+ years

average client partnership duration, and increasing day-by-day

26%

average annual revenue growth during the past 10 years

2006

we listed on Nasdaq First North and adopted the Agile principles for software development

744%

increase in share price from 2018 - 2022

They trust us

Testimonials

When we signed up with Wirtek in 2022, we were excited to see if they could deliver as communicated. I can only say they have delivered above my expectations. Wirtek has continuously ensured that we have been involved in the recruitment process for our dedicated team and have been transparent about all outcomes, both good and bad, which is important to ensure good collaboration.

Lars Glintborg

Software Development Director Opoura

Our colleagues in Wirtek feel like friends, not just coworkers. Working integrated into our setup and eliminating the artificial distance between our people made us a better team. I appreciate their commitment and the proactiveness, everyone delivers what they are expected to and more. We can rely on our colleagues in Wirtek to come up with ideas, technical solutions and implement them. The quality of the work delivered, the strong connections and their flexibility in finding the best possible solution are what keeps us going.

Kræn Munck Christensen

Partner, Development Manager, INNOMATE A/S

Wirtek has been our partner in product conformance testing for the past 13 years and the length of the collaboration says a lot about our relationship. The core team has been stable throughout the years and is very competent. We trust them fully, they are very self-driven requiring little management and the processes are transparent. In daily work, the team is embraced as part of the RTX family and collaboration is just as natural as with any other RTX site around the world.

Christopher Meisner

Software Manager, RTX A/S

What I appreciate the most is the honesty of the team, the fact that they dare to raise questions and offer feedback. The involvement and dedication of people in Romania are very high. Here I can have more eyes to develop a solution.

Christian Veseli Iversen

Product and Project Manager, ClearView Trade

Wirtek is a good outsourcing company with a local representative that works on providing the right people for our team. Our cooperation is good, the team is delivering at a consistent pace. We chose Wirtek, because they were a good fit technically, within some of our key areas like Web development, Mobile development and testing. The biggest benefits for our company are access to talented people, quick turnarounds on communication, good, dedicated team and easy communication with management.

Morten Janum

CIO and Partner, ProMark

We have cooperated with Wirtek since 2012 and see them as a reliable, serious and flexible business partner. We met some very professional, dedicated and innovative developers and testers in our team. They are working on different platforms with high demanding features on performance and usability, with great results. We collaborate nicely with the team in everyday life and it feels like we are all part of the same team and company. We give the very best recommendation for Wirtek.

Jens Ole Mortensen

IT Manager, Twinca

Throughout our collaboration, Wirtek has always been able to ramp up fast, maintain and grow the teams working for Spectralink with highly specialized engineers. We appreciate the people in Wirtek for being involved and collaborative. People’s commitment and the stability of operations have been giving Spectralink peace of mind since the beginning. We know work is done with quality and delivered in time with little headache from our side.

Charles Doyle

Software QA Manager, Spectralink Corporation

The team in Wirtek proved to be a good addition to our DECT development team. We get to work with highly skilled and adaptable developers, who are also self-driven. For us, Wirtek is a proactive and flexible partner, keen on finding and implementing solutions for mutual growth. The level of trust, involvement and responsiveness is high.

Thomas Schuler

Engineering Director, DECT at Spectralink Corporation

Wirtek helped us build our Dossplorer regulatory dossier viewer which is a robust and complex application, with high-security standards. I think they are an eager and committed team of developers, oriented to problem-solving. Our communication has been very pleasant and open from the beginning. The Wirtek team makes sure our expectations are aligned and let us know in time when there is a roadblock - and come up with flexible solutions which always make things easier to solve. We appreciate that they act as a consultant, advising us on different areas from product architecture, Scrum methodology to technology and tools choice.

Hans van Bruggen

Owner and Senior Regulatory Affairs Scientist, Qdossier

Latest stories

7 Aug 2025 Niels Erik Wøhlk