Software Development Nearshore to Romania: 4 Strategic Advantages

You know time is money if you are in the software development business. The sooner you can get a product to market, the better. But what if your in-house team is loaded with other projects and needs help in getting the job done? That's where nearshoring comes in. 


The Strategic Advantage of Nearshoring Software Development

As you probably already know, nearshoring is outsourcing specific business operations to a service provider in a neighboring country. We can help you nearshore to Romania, one of the most accessible countries, from multiple points of view.  

We know what you're going through. We have been in the market for over 22 years. The need for more skilled IT professionals is a real challenge, especially in the Nordic countries. You're struggling to find and retain top talent, and your internal teams are pressured to keep up with the rapid evolution of technology and market demands.

That's where we come in. 

We specialize in nearshore software development to Romania, helping companies like yours tap into a pool of highly skilled IT professionals who deliver projects on time, within budget, and with the highest quality standards. 

Did you know that Romania is the leader in Europe and sixth in the world in terms of the number of certified IT specialists per capita, greater than the US or Russia? It has more than 200.000 IT professionals, and the number is rapidly growing. Over 50% are in the software development field, and more than 70% are working just 2 hours away by plane from Denmark, in cities like Cluj-Napoca, Bucharest, or Timișoara. 

These are just a couple of reasons why, until today, we have helped over 70 companies grow their businesses by nearshoring to Romania. 

For example, we have worked with Spectralink, a leading provider of enterprise mobility solutions, for over 14 years now. We grew from a team of 3 people to two teams of 10 engineers. 

With ProMark, a leading Nordic vendor of Workforce Management solutions, we forged a strong partnership that goes beyond collaborating smoothly on a day-to-day basis. 

In our 5+ years of collaboration with Qdossier, we built an end-to-end robust application with high-security standards and a successful MVP, then transitioned to a dedicated development team. And the list goes on.


Challenges when nearshoring IT Services 

Companies are increasingly turning to countries like Romania for their nearshoring needs. Romania's strong position as an outsourcing destination is evident from its ranking of 30th in the Kearney Global Services Location Index 2023. 

As a professional in the field, you're probably well aware of the challenges that come with traditional software development models. The struggle to find and retain top talent, the pressure to deliver software solutions quickly, and the need for flexibility to adapt to changing business needs can all hinder your growth. 


Why is Romania an Attractive IT Nearshoring Destination for Companies

Challenges become opportunities when you choose to nearshore software development services in Romania. Here are several reasons: 

  • It has one of the fastest-growing economies in the European Union
  • In 2022, foreign direct investments in Romania increased to €10.7 billion ($11.64 billion). The year also saw a record-breaking amount of funding, reaching $270 million, signifying a growing interest and increased investments in the field of software development in Romania.
  • The time zone difference is only 1 hour in Nordic, Western, Central and Southern European countries
  • Bucharest has flight connections with the majority of the European big cities 
  • It’s just 1-2 hours away by plane from most European capitals
  • Romania is a European leader in certified IT professionals, achieving the 23rd position in SkillValue and the 12th position in the TopCoder rankings
  • Romanian software developers have excellent communication skills, attaining the 17th spot in the EF EPI ranking, thereby cultivating a pool of highly skilled English-speaking professionals.
  • Romanian software developers are willing to work flexible hours in order to accommodate the needs of their clients

Let’s see how we took advantage of these reasons. One of our long-term clients, ProMark, a leading Nordic vendor of Workforce Management solutions for time and absence management, employee scheduling, and task management, wanted a stable partner to take over all their operations in Romania, and they chose us. 

We inaugurated a new development center in Bucharest as the initial phase of an emerging strategic partnership with ProMark. 

Our collaboration evolved from an effective working model to a more intimate, team-centric partnership. One noteworthy achievement is the establishment of a stable environment for ProMark's back-end team in the Bucharest office. This space facilitates team interaction, skill development, and seamless access to new resources or technologies within our competency.

An additional milestone was the expansion of ProMark's team to 18 members, comprising 8 Progress developers, 4 front-end developers, 4 quality assurance professionals, and 2 newly onboarded DevOps engineers. This expansion presented challenges, particularly in sourcing Progress professionals, a rarity in the local IT market. To overcome this hurdle, we implemented a solution: cultivating and retaining our specialists through annual internship programs.

And guess what? 

This expresses very accurately our vision that it’s more than just about outsourcing work; it's about scoring strategic advantages that can launch your business to new heights. 


4 benefits you get from working with our team


Our Skilled People Will Help You Grow Quickly 

We've been in the game for over 22 years. We’ve partnered with startups, mid-sized businesses, and big enterprises. We've learned that there are no one-size-fits-all solutions. In a fast-paced world like the IT space, we think training and learning aren't just cool extras but an absolute must. 

Our team is made up of highly skilled engineers with a background in software development and quality assurance. Our senior architects, team leaders, and engineers have over a decade of experience in the field. We're fortunate to be part of a diverse and cutting-edge tech environment, with expertise in top domains like 5G, robotics, AI, big data, and IoT.

We're big believers in continuous learning, so we regularly train our team members on CCNA and ISTQB certifications. We also organize internal training programs to keep their skills sharp in areas like C, C++, automation testing, networking, and telecommunications.

Besides that, when working with a dedicated team that is integrated with your own in-house team, being aligned around the same values makes a world of difference. Just picture this scenario: your company is all about that direct, straight-to-the-point communication style, but your partner leans towards a more indirect approach (just to clarify - we're all about straight-to-the-point communication). 

Communication could easily hit a snag with different styles and expectations. That's why choosing a partner who's on the same page with your core values and communication preferences is key. It keeps things smooth and in sync.

Apart from continuous learning, working with a dedicated team that's easily integrated with your own saves you time, money, and energy. But to make it work, it matters a lot for everyone to be on the same page regarding values. 

At the same time, shared company values, working preferences, and how things are done in the company greatly impact our clients' final business results.

At Wirtek, we make sure that our core values are shared by everyone:

  • Commitment: putting people first, committing to delivering quality and clients' success, assuming responsibility for our work, and going the extra mile.
  • Common sense: say things as they are, do the right thing, respect each other, lead with integrity.
  • Proficiency: we dare to be creative and try new approaches, keep on learning, share knowledge, take initiative, and be Agile.


You’ll Reduce Risks and obtain flexibility and expertise 

When it comes to nearshoring software development, Romania offers a combination of skilled talent and cultural compatibility. By offering nearshore IT services to Romania, we aim to empower businesses to reduce risks and embrace the flexibility needed to adapt to changing business needs. 

Do you wonder how we do that?

We bring tailored engagement models to the table, allowing you to easily adjust your team size based on project requirements and business fluctuations. 

We tackle collaboration in two ways:

Dedicated Teams

We're all about setting you up with professional and dedicated development teams that extend your software capabilities. Whether you have your own in-house development team or are starting from scratch, we can create tailor-made teams. We meticulously curate a team of proficient and committed professionals with the right qualifications, experience, and roles. This assembled team then integrates as a natural extension of your in-house software development team.


Project Services

When tackling a software solution with specific objectives in mind, our project services are designed to guide you toward success. Whether you're exploring a long-term partnership but want to start with a smaller project, our flexible project services model caters to your needs. We're versatile and ready to dive into fixed-price projects, time-and-material projects, or hybrid models like shared-risk/shared-gain projects. Together, we'll chart out the most effective approach for your project. The cherry on top? You can easily transition from a project services collaboration to a dedicated team collaboration whenever you're ready.

No matter your choice, our proactive approach to identifying and addressing potential challenges minimizes risks and ensures that your projects stay on track, while our flexible engagement models provide the adaptability needed for you to thrive in a dynamic business environment.


We share the same Danish culture and values

Cultural compatibility is often overlooked when nearshoring software development in Romania. 

Big mistake. 

It’s a crucial factor that can make or break a partnership. Fortunately, Romania shares many cultural similarities with Western/Northern countries like Denmark, making it an ideal destination for nearshoring. 

Romania's cultural affinity with Denmark stems from its historical and cultural ties (fun fact: Hans Christian Andersen wrote a book with impressions from his trip to Romania in the 19th century, which made Romania very known to Scandinavia), educational systems, and alignment with Western democratic principles. This shared cultural background nourishes a mutual understanding of professionalism, work ethics, and communication styles, making it easier for Romanian and Danish teams to collaborate seamlessly.

Wirtek, a Danish company with a strong presence in Romania, embodies this cultural compatibility. Wirtek's Danish management team deeply understands Danish and Romanian cultures, ensuring that projects are handled with the same professionalism and attention to detail that you would expect from a Danish company.

We have embedded this cultural compatibility into our organizational culture, and it has translated into several features:

  • Effective communication - our shared cultural norms and communication styles minimize misunderstandings and ensure that project requirements are clearly understood. We call things by their name. 
  • Transparent collaboration - we encourage open communication and honest dialogue by sharing cultural values, which leads to a transparent and collaborative work environment. We love (diverse) teamwork. 
  • Healthy work relationships - by sharing similar values, we promote mutual respect and trust and create a positive and supportive work environment that enhances teamwork and productivity. We show respect.

Advantages of Strategic Location and Time Zone

When working with a nearshoring center like us, real-time collaboration is crucial for ensuring project alignment, addressing issues promptly, and making timely decisions. With just a one-hour difference, Romania's time zone alignment with Denmark and other Nordic countries eliminates the need for asynchronous communication, allowing teams to work together in real time as if they were in the same office. This type of collaboration streamlines project execution and minimizes the risk of misunderstandings or delays.


Key Takeaways for Software Development Outsourcing in Romania 

If you choose to nearshore to Romania, you need to remember these key advantages that basically represent your competitive advantages: 

  • Romania stands out with its highly skilled IT workforce, offering a diverse pool of experts ready to contribute to the success of projects (it’s in the 23rd position in SkillValue and in the 12th position in the TopCoder rankings)
  • Cultural compatibility is another important factor, encouraging an environment where collaboration and effective communication are in line with Western standards.
  • Romania's favorable time zone also enhances real-time collaboration, reducing project turnaround times (only 1 hour in Nordic, Western, Central and Southern European countries)
  • Amongst the nearshoring outsourcing benefits in Romania is also the work quality. Our teams participate in training and courses and follow thorough processes of quality assurance in their work.




Contact Us for Tailored Solutions when Nearshoring Software Development

Are you looking for a nearshore development team and want to hire reliable professionals from Romania and Denmark with 22+ years of experience? 

Every business is unique, and so are its challenges and opportunities. We understand the importance of tailor-made solutions. Our approach is not one-size-fits-all; we work closely with our clients to design nearshoring collaboration models that integrate with their operations.

Explore our tailored software development solutions, and let’s have a chat!


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