Smartplug Energy Optimisation by Wirtek
Cut energy waste, with fast, proven savings
Why now?
Energy prices keep climbing and ESG rules are tightening. Retailers are expected to show real, verifiable reductions, not vague commitments.
Every unmanaged refrigerator, cooler or display case is leaking money day and night. The quickest wins come from tackling the obvious waste first.
Opportunity for you
Most retail chains still run non-critical refrigeration equipment 24/7, even when stores are closed and no cooling is needed. That is pure standby loss.
With smart, automated shutdowns and real-time monitoring, clients can unlock 25–30% savings within months, improve operational transparency, and support CSRD-ready reporting across distributed sites.
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Solution at a glance
Self-install Wi-Fi smartplugs configure automatically through the cloud. No electricians. No infrastructure work.
Real-time monitoring and insights
Continuous visibility into energy usage, costs, and emissions is provided at device level through dashboards, alerts, and historical data. This enables early detection of anomalies, better understanding of usage patterns, and faster corrective action.
Visual energy feedback and customisation
LED indicators can be fully customised to display colours based on energy consumption, electricity price, or CO₂ intensity, turning each device into a simple, visual signal of performance.
Elimination of energy waste
Unnecessary consumption is reduced by automatically shutting down non-critical equipment when not in use, particularly across refrigeration and auxiliary loads. This removes standby losses and excess runtime, typically delivering energy savings in the range of 25-30% without impacting operations.
Scalable rollout across distributed sites
Deployment is simple and does not require electrical installation, making it suitable for large-scale rollout across retail chains and multi-site operations. Centralised control allows automation rules and policies to be applied consistently across all locations.
Integrated platform and reporting
Hardware, cloud platform, and APIs are combined into a single system that supports monitoring, automation, and integration. Energy data can be used for optimisation, cost tracking, and ESG reporting, ensuring consistency across the organisation.
Device-level energy control
Smart plugs enable direct measurement and control of individual appliances, providing clear visibility into actual energy usage at the device level. Each unit becomes traceable and controllable in real time, making it possible to identify inefficiencies and act on them immediately without changing existing infrastructure.
Automated optimisation based on real conditions
Energy usage is continuously optimised based on schedules, electricity prices, and CO₂ intensity. Consumption is shifted away from peak cost and high-emission periods, ensuring more efficient operation without manual intervention and with consistent behaviour across sites.
Success case
Saving energy in retail stores
Smartplug Energy Optimisation by Wirtek have measured energy savings between 31,6% and 49,6% on refrigerators cooling down drinks.
A retail store has invested in 400 smart plugs in a first-step integration supplied to 20 large stores.
Investment is 75.168 EUR including 5 years of platform operations in the Wirtek IoT Suite.
Key results
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35-year savings are 350 000 kWh or 32 tons of CO₂ emissions
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ROI is between 0.5 to 1 year depending on the refrigerator type
Ideal for
Retailers and grocery chains
Organisations running multiple stores with extensive refrigeration footprints and rising energy costs.
Challenges we solve for you:
- Eliminating off-hour waste from beverage coolers and display fridges
- Cutting operating costs without touching existing infrastructure
- Getting real-time visibility into energy, cost and CO₂ savings
- Replacing manual checks with automated, chain-wide policies
- Producing reliable, CSRD-ready Scope 2 and 3 data
Fuel-station and convenience chains
Networks managing scattered service stations with mixed refrigeration loads and no central control.
Challenges we solve for you:
- Reducing 25–30% energy waste across non-critical equipment
- Standardising energy behaviour across distributed locations
- Automating shutdowns based on schedules, tariffs and CO₂ intensity
- Detecting abnormal consumption early to prevent faults
- Providing auditable reporting for ESG and cost transparency
Foodservice and hospitality
Operators running small-format locations with high energy spend from secondary refrigeration.
Challenges we solve for you:
- Cutting standby losses without operational disruption
- Increasing margin by reducing unnecessary overnight consumption
- Monitoring equipment behaviour in real time across all sites
- Ensuring consistent energy discipline in franchise or multi-unit setups
- Documenting measurable CO₂ reductions for sustainability commitments
Why us
engineers across Denmark, Portugal and Romania
years average length of client partnerships
Wirtek is a Danish technology company with a heritage as a Nokia spin-off. We enable organisations to innovate faster, scale with confidence, and operate more efficiently.
200+
engineers across Denmark, Portugal and Romania
years average length of client partnerships
Wirtek is a Danish technology company with a heritage as a Nokia spin-off. We enable organisations to innovate faster, scale with confidence, and operate more efficiently.
years of experience in the IT industry
devices connected to our platform powering the Wirtek IoT Suite